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eToro just launched something big. The trading platform now lets users hand over their portfolios to AI agents that can buy, sell, and manage positions without constant human oversight, marking a pretty bold move into automated investing territory.
The new feature, called Agent Portfolios, creates a separate sub-account where users can connect AI agents through specialized API keys. You can start with just $200, which makes it accessible for most retail traders. The AI agents work within boundaries you set – they can execute trades, monitor your balance, and manage positions, but they can’t go beyond your risk limits. It’s basically like having a robot trader that follows your rules while you sleep or work your day job.
eToro’s timing looks smart here.
Last year, the company saw AI tool usage jump 46% among its clients, showing people really want this stuff. The rollout builds on eToro’s earlier AI work, including their “Tori” AI companion that helped users navigate the platform. CEO Yoni Assia has been pushing hard to democratize advanced trading tools, and Agent Portfolios seems like the next logical step.
How Agent Portfolios Actually Work
Setting up these AI agents doesn’t require coding skills. Users can configure everything through eToro’s desktop app or chat directly with the system to get started. The feature expands eToro’s social trading model – instead of just copying human traders, you can now deploy AI agents with real money.
And the platform wants developers to build on top of it. By opening up API access for AI agents, eToro’s creating what could become a marketplace for automated trading strategies. Developers can test their algorithms with actual capital, while users get access to sophisticated trading bots they couldn’t build themselves.
But eToro’s moving faster than its competitors. Interactive Brokers, Charles Schwab, and Fidelity are still being cautious about consumer-facing AI trading tools. They’re mostly exploring AI for internal processes rather than letting customers automate their trades.
Market Expansion and Competition
The Agent Portfolios launch coincides with eToro’s push into Asian markets, particularly Singapore and Hong Kong. On March 15, the company announced bigger marketing efforts in these regions, betting that automated trading will catch on there. Asian markets tend to embrace fintech innovations faster, so it makes sense as a testing ground. Market participants tracking BNP Paribas Rolls Out Six Crypto will find additional context here.
eToro’s quarterly report from earlier this month showed new user registrations up 30% in the first quarter of 2026. The company credits AI-driven features for attracting tech-savvy investors who want more sophisticated tools than basic buy-and-hold strategies.
Chief Innovation Officer Ronen Assia said Agent Portfolios isn’t just about technology – it’s about giving retail investors access to institutional-grade strategies. “We’re enabling them to leverage sophisticated strategies previously accessible only to institutional investors,” he said on March 26, 2026. The democratization angle is central to eToro’s pitch.
Meanwhile, competitors are watching closely. A JPMorgan report from March 20 called eToro’s AI integration a potential “game-changer” that could force traditional financial institutions to speed up their own AI development. Charles Schwab has been running internal AI tests since mid-2025, but hasn’t launched anything public yet.
eToro’s European Managing Director Ido Cohen confirmed the company is working on localized AI solutions for different European countries. Those are expected to roll out by the end of 2026, tailored to meet specific regulatory requirements in each market.
The Agent Portfolios feature builds on eToro’s Alpha Portfolios from 2024, which used machine learning for thematic investments. By continuously adding AI capabilities, eToro’s positioning itself as the go-to platform for automated retail trading. This development aligns with SEC Cuts CAT Costs After Industry, highlighting broader market trends.
No word yet on how regulators will respond to AI agents making trades for regular consumers. eToro hasn’t provided additional comments about potential regulatory hurdles or safety measures beyond the basic risk limits users can set.
The regulatory landscape for AI-driven trading remains murky across major markets. The Securities and Exchange Commission hasn’t issued specific guidance on consumer AI trading agents, while the European Securities and Markets Authority is still developing frameworks for algorithmic trading oversight. Financial regulators in the UK and Australia have expressed concerns about retail investors using automated systems without fully understanding the risks. eToro will likely face scrutiny as more users adopt Agent Portfolios, especially if market volatility leads to significant losses from AI-generated trades.
The competitive pressure from eToro’s move is already showing results. Robinhood announced in late March that it’s accelerating development of its own AI trading features, though no launch date has been set. TD Ameritrade has quietly been testing automated portfolio rebalancing with select clients since February, according to industry sources. Even traditional wealth management firms like Morgan Stanley are exploring AI-powered retail solutions. The race to capture tech-savvy investors is heating up fast, with eToro’s early launch giving it a potential first-mover advantage in a market that PwC estimates could reach $15 billion by 2028.
Frequently Asked Questions
What’s the minimum investment for eToro’s AI agent trading?
Users can start with just $200 to set up an Agent Portfolio and connect AI trading agents.
Do you need programming skills to use eToro’s AI agents?
No, users can set up Agent Portfolios through eToro’s desktop app or conversational interface without any coding knowledge.
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